Thern founded Love’n Layer in 2021 to begin selling her innovative solution online. The following year, online beauty store Lyko bought 40 per cent of the company.
Thern collaborated with Taberg Media Group, one of Sweden’s leading graphic design companies, to develop a special experience.
“We wanted to create a unique feel to the cards and envelopes that accompany our products, and have the opportunity to write a personal greeting to our customers, or when we send out press kits and Christmas cards. We wanted them to feel luxurious, nice and personal – while being sustainable of course,” says Thern.
Love’n Layer had used paperboard from Holmen previously, for product cards, says Marie Sandberg at Taberg Media Group. “We wanted to maintain a common thread, by using the same quality material for envelopes and cards.”
How important was the material?
“It’s incredibly important to have a material that works well in the finishing part of the process, like the embossing and die cutting, and that is heavy enough to feel like an exclusive card and envelope. Quality, sustainability and structure are so important to us,” says Sandberg.
How well does Invercote work?“It works really well! It’s so easy to work with the finishing on Invercote. And from a production point of view, it’s an advantage to use the same grammage on both cards and envelopes.”
Was sustainability important?
“It’s a huge advantage that the paperboard is manufactured in Sweden. Love’n Layer is very committed when it comes to sustainability and the environment.”