Decorative beauty products made from paperboard

Trend report

How the emerging needs of both people and the planet are influencing the beauty and packaging industry.

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About the report

The beauty industry is undergoing a transformation towards more responsible offerings and packaging is evolving alongside it. Gone are the days when the focus was solely on minimising negative impacts; today, every company must strive to maximise positive contributions to both people and the planet.

In this comprehensive report, we delve into four key areas that have already made a significant impact on the beauty and packaging industries but are poised to evolve even further in 2024.

Let’s explore and draw inspiration from the concept of healthy ecosystems, encourage consumers to express their individuality, facilitate a reconnection with nature, and wholeheartedly endorse the zerowaste movement. These insights provide valuable inspiration for the development of holistic beauty and packaging solutions, creating a seamless brand experience for consumers.

Key areas

  • Beauty in biodiversity – Biodiversity friendly practices is about preserving the ecosystems affected by us and our production. It includes positive contribution, nature conservation, protection, and sustainable use of natural resources. 

  • Inclusive beauty – Just as nature thrives in diversity, so do people. Human uniqueness inspires creative expression and differentiation can awaken through innovative use of materials.

  • Natural health – Nature impacts our emotional, mental, and physical well-being. By using materials from the forest that engage all the human senses, we give people a deeper connection to nature in their everyday life.

  • Zero waste beauty – Nature inspires us to respect her resources and recognise our place in the greater whole. Innovating for the entire system means doing more with less, crafting value in every detail, and leaving no trace behind.