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What is considered premium is changing over time. Even though the definition is shifting, premium is a good indicator of what society considers to be the most treasured objects and experiences. Premium can be something rare and precious, but it can also be what we want to be associated with.
Today consumers are looking for a more meaningful lifestyle. Priorities are re-assessed, and premium is defined less by high gloss and more by authenticity, craftsmanship and sustainability attributes.
For this issue of Inspire Magazine we have set out on a journey to explore the past, the present and the future of premium. Associate professor Sofia Ulver points out that quality is a somewhat timeless indicator of premium. James Brooks at L:a Bruket believes that the premium starts with the packaging. Design Director Jump Jirakaweekul thinks premium is first achieved when everything serves a purpose. Enjoy Inspire 67!
We release two issues of Inspire Magazine every year. Below are the latest issues and download links to the online version. Check out our webshop if you'd like to order a printed copy!
From sight to touch to scent, explore how multisensory packaging design stimulates brand experiences in Inspire 72.
Download online versionWhat do premium consumers want? In Inspire 71, we delve into the trends and demands of the consumers of tomorrow.
Download online versionHow can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!
Download online versionOur most sustainable magazine ever? Join us in exploring how partnerships can be the key to address the challenges ahead.
Download online versionWhat does post-Covid packaging look like? In Inspire 68 we look at how consumerism is changing and how that affects packaging.
Download online versionThe concept of premium is constantly evolving and for Inspire 67 Holmen Iggesund has set out on a journey to explore the past, present, and future of premium.
Download online version