The company is owned and run by Ylvali Gerling, her sister Linn Hägg and their mother Mary Hägg. In 2014 it launched IQoro, a treatment with an accompanying product for anyone who has weakened muscles in the mouth, throat, and oesophagus.
“IQoro stands for ‘intelligent mouth’, and we like to describe it as a dumbbell for visceral musculature,” Gerling says, “It also has a positive effect on snoring problems”.
When IQoro was being launched, MYoroface wanted a medtech packaging that could reflect the company’s high standards. The company, therefore, chose Invercote G 350 g/m2 for the packaging and Invercote Creato 240 g/m2 and 200 g/m2 for the brochures.
“IQoro is manufactured to strict quality, hygiene, and environmental demands, and complies with Swedish Medical Products Agency guidelines,” Gerling explains. “So, it was only natural that the high product quality should also be reflected in the packaging.”
MYoroface set out a series of requirements for this medical packaging. It had to have a modern design, convey a sense of the brand, be easy to open yet also strong, have a good print surface, and not contaminate the contents. The company decided on Invercote G.
“I was already familiar with Invercote and know that it’s a completely clean paperboard with strong fibres that is durable and retains its whiteness,” Gerling says. “Because many of our customers have reduced motor function, the packaging has to be easy to open at the perforation, but it also has to remain intact during transport and also have a long shelf life.”
High quality requirements
When IQoro was being launched, MYoroface wanted the packaging to reflect the company’s high standards. The company therefore chose Invercote G 350 g/m2 for the packaging and Invercote Creato 240 g/m2 and 200 g/m2 for the brochures.
“IQoro is manufactured to strict quality, hygiene and environmental demands, and complies with Swedish Medical Products Agency guidelines,” Gerling explains. “So it was only natural that the high product quality should also be reflected in the packaging.”
MYoroface set out a series of requirements for the packaging. It had to have a modern design, convey a sense of the brand, be easy to open yet also strong, have a good print surface and not contaminate the contents. The company decided on Invercote G.
“I was already familiar with Invercote and know that it’s a completely clean paperboard with strong fibres that is durable and retains its whiteness,” Gerling says. “Because many of our customers have reduced motor function, the packaging has to be easy to open at the perforation, but it also has to remain intact during transport and also have a long shelf life.”
How IQoro works
Around half of the people who have strokes experience difficulty swallowing in the initial period afterwards, and roughly a tenth of the patients have long-term problems. IQoro has been developed in association with researchers and industrial designers in Sweden and is included in several scientific studies relating to the treatment of stroke patients with dysphagia.
As for how IQoro works in medical terms: The patient closes his or her lips around the mouth shield and pulls the handle. This activates the muscles in the lips, mouth and down to the top one-third of the oesophagus. It creates a vacuum in the mouth cavity, pulling the tongue backwards and upwards to make contact with the soft palate, where important sensory nerves are triggered to activate the musculature from the face, mouth cavity and oesophagus, down to the diaphragm and stomach. Moreover, the brain is stimulated into finding new ways to coordinate the complex mechanisms that swallowing depends on.
Created 23 February, 2016.