Inspire Magazine #72

Consumers connect with brands through their senses, and the demand for sensory stimulation and multisensory experiences is increasing. Yet the role of incorporating them into packaging design is often underestimated.

From the moment consumers lay their eyes on a product packaging to the first touch and even the subtle scent that wafts out upon opening, every sensory detail matters. Beyond its functional purpose of protecting, packaging serves as a silent ambassador for the brand.

From the choice of material to incorporating innovative technology, brands can create a distinctive identity that sets them apart from the competition by infusing packaging with elements that resonate with consumers—through touch, sound, scent, or even taste. It's not only about encasing a product; it’s about crafting an experience beyond the product.

Inspire 72 explores how multisensory packaging design stimulates the brand experience and perception. In this issue, we’ve gathered insights from industry experts about how brands embrace all the senses in packaging to captivate, inspire, and endure.