After a field trip to Iggesund, events moved quickly. By November 2016 the first Grönstedts Extra was packaged in a premium folding box made of Invercote Duo paperboard.
“A cognac is a premium product that should be enjoyed on multiple occasions. So, every time you open it, it should feel like a new experience. Then there’s another factor too that has to do with feel. When our customer opens a gift pack, we want the tactile feeling to be exclusive and pleasing to the touch,” says Anna Möller, Category Director Spirits & Beer at Altia Group.
Since Grönstedts Extra appeared in the new premium packaging in November 2016, sales have risen by nearly 30 per cent.
Created 7 July, 2017.