The service offers a subscription to guaranteed healthy food that is delivered to your door every week. All the food, from Jamaican Style Jerk Chicken to Vietnamese Pork Meatballs or Vegan Shepherd’s Pie, is prepared from scratch using organic and ethically sustainable ingredients. The Good Kitchen’s slogan “Eat better. Live fully. Free time included” has been printed on the packaging sleeves made of Invercote G paperboard. The move is part of extensive rebranding work by the advertising agency The Plaid Penguin in Charlotte, North Carolina, which specialises in food and drink. The packaging was one of the challenges of the campaign because The Good Kitchen changes its menu every week.
“We created shells for each protein, such as chicken, beef, and pork. This allowed the client to adhere to the product name and nutritional information post-printing,” says Kara Hollinger at The Plaid Penguin.
Created 7 July, 2017.