For the 2024 Valentine's season, Clogau asked the British-based packaging designer Pillbox to create a special gift wrap for its jewellery boxes. “It’s a nice touch for our customers,” says Clogau Managing Director Ben Roberts.
“The majority of the carton board we use is from Holmen Board and Paper,” says Sasha Edwards, Packaging Designer, Pillbox. “Mainly because of the printable quality. It gives a really nice print finish. You get a super HD kind of print on the coated side of Invercote G, which our customers really like. And it is easy to foil onto and to add spot varnish.”
For the Clogau Valentine’s gift wrap, Pillbox used Invercote G 180 g/m2. “We thought it was the perfect material to use for Clogau. It felt right because of the printability and because it is quite a thin material, so it is easier to put together,” says Edwards.
“We had to ensure that the gift wrap had a luxury feel that befits our jewellery and that the colour accurately aligned with that used in our window displays,” adds Roberts. “We’re really happy with Holmen’s contribution to a very successful Valentine’s period.”
We don’t view sustainability as a difficulty, but rather an essential part of how we operate.
Ben Roberts, Managing Director at Clogau
As well as conveying a sense of luxury, sustainability is also important for both Clogau and Pillbox. “Sustainability is very important for Pillbox,” says Edwards. “After asking how much it will cost, the second thing clients usually ask is where we are on sustainability. Customers therefore like the fact that we use Holmen Board and Paper’s paperboard, some of which is made locally at the Workington Mill (in the UK’s Lake District), and which is completely recyclable. It is valuble for us to be able to inform our customers about the low carbon emissions of Holmen on our website.”
“Sustainability is extremely important to Clogau, whose customers are increasingly interested in this aspect of its business,” adds Roberts. “All our jewellery boxes and packaging are recycled and recyclable. We don’t view sustainability as a difficulty, but rather an essential part of how we operate. It’s no longer a niche concern.”