Inspire Magazine #69

What makes sustainability more than just a buzzword or bold letters on a magazine cover?

Sustainability behind the big headlines and grand promises requires serious work, constant evaluations, improvements and collaborations. Ambitions, but even more important, it requires action.

To us, sustainability can refer to everything from the origin of our wood raw material, to how the paperboard is made or the impact of our products further up – or down - the value chain. Does it sound complex? It is.

But it is absolutely necessary to take action. Our climate is changing fast with dire consequences, evident in recent extreme temperatures and water shortages globally. The UN's IPCC reports highlight the urgency of reducing fossil emissions.

In Inspire 69 we explore how partnerships and collaboration can be the key to address the challenges ahead and how packaging can be part of the solution.