The new Creator Kit Beauty from Holmen Iggesund invites brands to explore what's next in beauty packaging and discover the possibilities with our premium paperboard Invercote.
Peach coloured outer paperboard sleeve and insert tray
An invitation to create together
Creator Kit Beauty explores important trends for cosmetic brands and showcases the possibilities of the premium paperboard Invercote®.
About Creator Kit Beauty
Beauty brands face a more complex consumer landscape than ever. The new generation of consumers is redefining what they consider to be luxury and premium. They expect brands to address sustainability and inclusivity in their offerings. To meet these demands, conscious brands must develop in several areas – not least, packaging.
At Holmen Iggesund, we have a long track record of working with some of the world’s most prestigious brands, particularly cosmetics brands. These relationships have deepened the understanding of our customers’ business conditions. The idea of the Creator
Kit Beauty was born when we combined our business knowledge with the infinite possibilities of Invercote.
The box presents four key beauty trends, all aiming to create an opportunity to understand how consumer behaviour changes and how brands can find new ways of creating unique packaging experiences.
The Creator Kit Beauty invites brand owners to be part of what is next in beauty packaging and explore the design possibilities that quality paperboard offers. Get in touch via the form below to find out more about the kit.
One box – four beauty trends explored
Beauty in biodiversity
Consumers are increasingly aware of how resource-intensive their beauty routines can be. They want to make a positive impact through their choices and are drawn to businesses that share their commitment to protecting biodiversity.
Packaging has a vital role to play in protecting biodiversity. By maximising the use of responsible renewable sources, eliminating unnecessary plastic items, and innovating to ensure that as much material is reusable, recyclable or compostable, we can contribute to biodiversity. More and more beauty companies are implementing a specific biodiversity strategy to support their packaging development.
Inclusive beauty
Diversity and inclusion are important driving forces in today's dynamic beauty landscape. Consumers are looking for more tailored offerings, reconfigured for an ever-more open and diverse world. People are no longer content with one-size-fits-all solutions; they demand products that reflect their unique personalities and needs.
For inclusive beauty products, the packaging bridges the product and consumer, shaping the entire user experience. Inclusive packaging goes beyond aesthetics; it’s a language of accessibility, respect and diversity. It considers various needs and abilities, using clear communication, easy-to-use features and multisensory engagement.
Natural health
Consumers are turning to nature for a more mindful lifestyle. This deliberate shift towards a slower, more contemplative life drives the development of more sustainable beauty products grounded in nature and enriched with multi-sensory details.
Packaging is a silent yet powerful influencer in the natural health movement. As consumers increasingly seek beauty products that align with nature, people question the use of synthetic materials. They are instead drawn to packaging made from organic materials, engaging our senses in a multisensory experience.
Zero waste beauty
The beauty industry is re-evaluating every step of its value chain to promote responsible resource usage through the choice of ingredients and recognising that what was once considered ‘waste’ can now be seen as a valuable resource through upcycling.
In packaging, quality is now associated with clever designs where every detail should contribute value and fit within a circular system. This provides consumers with a feel-good factor after use and disposal. Reducing complexity should be approached holistically, encompassing both products and packaging. People are not just looking for free-from claims that highlight vegan and cruelty-free ingredients; they also want to understand what the package is made of, if it can be refilled, recycled, or composted, all for responsible consumption. The importance of packaging utilising upcycled ingredients, the introduction of refillable solutions, and an increasingly closed-loop approach to product and packaging is steadily growing.
Finding the forest
On the soap, symbolizing beauty in biodiversity, you can see coordinates. They lead to a very special place, one of Holmen’s knowledge forests – Berga in Västerbotten, in the north of Sweden.
Knowledge forests are sites chosen specifically for gathering and sharing knowledge about the forest. Each location has been carefully selected on the basis of its biological conditions.
They are also our way of showing what a huge benefit forestry can be for the environment and that biodiversity and growth can go hand in hand. Because responsible forestry is not about living off the forest – it is about living with it.
Get in touch
Talk to us about creating new and pioneering beauty packaging solutions! Submit your message and contact details using the form below, and we’ll shortly get in touch.
Inspirational samples by Holmen Iggesund
Scroll sideways for more inspirational samples made of Invercote, Incada or Inverform!